One way to do that is through strong imagery. A well-branded business on social has recognizable posts, content, messaging, brand voice in captions and a face of the company. It’s more than just your logo, font and colors.
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What does it truly look like for a brand campaign to be inclusive and diverse instead of checking off a diversity box? Danielle Alvarez created the multicultural PR agency, Bonita Project after being frustrated with the slim budgets and lack of true diversity at standard PR agencies. Instead of complaining and settling with the status quo she decided to create a new standard.
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Kinkō Founders, Fanny Coste & Chelsi Oestreich. Fanny is a French cosmetic scientist with over 18 years of experience and has worked all over the world. Chelsi is a 20 year beauty business veteran who has worked with cult beauty favorites such as CoverFX, Sunday Riley, Laura Mercier Cosmetics and Revive Skincare.
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Riley's one Yes has opened countless doors for Balloon Works. Within 2 weeks of her first YES she was asked to provide balloons for Paris Hilton's birthday bash.
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